This is an advert on French telly at the moment. When we saw it we just sat there with our mouths hanging open in disbelief.
Here is the transcript:
No! That's for mummy.
Ah! You want to play?
One, two, scissors!
One, two, paper!
One, two, rock!
Ha ha, you're really a loser, like you're father.
(voice over) No point fighting against it. Daunat sandwiches, so generous that just one is enough
First the baby's hand morphing out of the stomach is horrible. Like a scene out of alien. Why isn't the woman screaming in terror? She should be grabbing the kitchen knife to cut the damn thing out. Nasty. Reminds me of a strap-on dildo, but that's probably down to the videos I've been watching.
And then ... the baby flips the mum the bird!! The middle finger! And she just laughs. She's got Damien inside her and she thinks it's funny. Comes time for childbirth a thing like that may well decide not to come out. She won't be laughing then.
And finally she calls the kid a loser.
I must question my french friends on their response to this ad, because if they think the ad is OK, or funny in a comedic sense rather than in the weird sense, then there must be more separating us than just the Channel.
And does the advert work? ie: will it sell Daunat sandwiches or will people associate Daunat with mutating, insolent, loser babies, and their mothers who pick losers for lovers?