Tuesday, February 05, 2008

Cultural Differences

This is an advert on French telly at the moment. When we saw it we just sat there with our mouths hanging open in disbelief.


Here is the transcript:
No! That's for mummy.
Ah! You want to play?
One, two, scissors!
One, two, paper!
One, two, rock!
Ha ha, you're really a loser, like you're father.
(voice over) No point fighting against it. Daunat sandwiches, so generous that just one is enough

First the baby's hand morphing out of the stomach is horrible. Like a scene out of alien. Why isn't the woman screaming in terror? She should be grabbing the kitchen knife to cut the damn thing out. Nasty. Reminds me of a strap-on dildo, but that's probably down to the videos I've been watching.

And then ... the baby flips the mum the bird!! The middle finger! And she just laughs. She's got Damien inside her and she thinks it's funny. Comes time for childbirth a thing like that may well decide not to come out. She won't be laughing then.

And finally she calls the kid a loser.

I must question my french friends on their response to this ad, because if they think the ad is OK, or funny in a comedic sense rather than in the weird sense, then there must be more separating us than just the Channel.

And does the advert work? ie: will it sell Daunat sandwiches or will people associate Daunat with mutating, insolent, loser babies, and their mothers who pick losers for lovers?

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5 Comments:

At 2:18 pm, Blogger travelling, but not in love said...

I too was shocked when I saw this on TV. But then French adverts are generally shocking (in a terrible, bad, rubbish way).

It is a bit on the nasty side though, and the 'bird' at the end is just wrong.

And Stew. Strap on dildo? Really. You made me blush.

TBNIL

 
At 11:34 pm, Blogger sacred slut said...

that's probably down to the videos I've been watching.

Did you find any good ones? :)

Freaking weird ad, but then the French like Jerry Lewis, don't they? People who think JL is funny have got to be cracked.

 
At 8:15 pm, Blogger aims said...

Ewwww...nothing else - just Ewwww!

 
At 9:19 pm, Anonymous Anonymous said...

The advert is absolutely awful but it's not the original version here, there's no middle finger involved in the real TV ad, and the sentence "you're a real looser, like your dad" has been added too.
Still, even without these, the ad is really disturbing.

 
At 9:19 pm, Anonymous Anonymous said...

The advert is absolutely awful but it's not the original version here, there's no middle finger involved in the real TV ad, and the sentence "you're a real looser, like your dad" has been added too.
Still, even without these, the ad is really disturbing.

 

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