The French sense of humour . . .

The marketing dept of Hasbro, France, distributors of the board game Monopoly, decided to ask internet users to nominate and vote for a list of cities for the upcoming new French edition of the game. The winner will replace the rue de la Paix, the most expensive street on the classic french version of the game.
So far so normal.
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Except that some cunning sods decided to nominate the town of Montcuq in the region of Lot.
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You see, Montcuq sounds the same as "mon cul" or "my arse". 37 years ago there was a famous TV sketch where a reporter goes to Montcuq and interviews the mayor and others about the town. He asks, for example, about the traffic. "Are there many blockages in Montcuq?" "Is Montcuq well lit at night?"

Montcuq - Daniel Prevost
Uploaded by Shadoko

The poor saps being interviewed play it dead straight.
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Anyway, if Hasbro stick by their rules, "My Arse" may end up on the Monopoly board. When interviewd by the french newspaper Le Figaro, they tried to put on a brave face, hailing the operation as a success with more than 270000 votes registered, with still 2 weeks to go before voting closes to come up with a solution.
I really hope they don't fudge it. The hours of fun that could be had all over France. "You've landed on my arse. That's going to cost you, my arse doesn't come cheap!"